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Scale Reviews

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The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

Corporate Social Responsibility (Company Ability)

The nine-item, seven-point Likert-type scale attempts to assess a person's beliefs about the ability of companies (in general) to produce and deliver quality goods and services while also being socially responsible.