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Testimonial

As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

Corporate Social Responsibility (Effect on Product Quality)

The degree to which a person believes that resources devoted to social issues by a company come at the expense of performance and product quality is measured using five, seven-point Likert-type items.