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Testimonial

As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

Corporate Social Responsibility (Personal Benefit)

The degree to which a consumer experiences satisfaction in buying products from a company because of its support of “good” causes is measured using three, seven-point Likert-type items.  Due to the phrasing of one of the items, the scale may make most sense when the company being evaluated is a retailer.