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Scale Reviews

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Testimonial

The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

Corporate Social Responsibility (Personal Benefit)

The degree to which a consumer experiences satisfaction in buying products from a company because of its support of “good” causes is measured using three, seven-point Likert-type items.  Due to the phrasing of one of the items, the scale may make most sense when the company being evaluated is a retailer.