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Testimonial

As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

Cosmetics Use

Three, seven-point Likert-type statements are used to evaluate the use and importance that makeup plays in a consumer's everyday life.