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Scale Reviews

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Testimonial

The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

Counterculturalism

Six, five-point Likert-type items measure a person’s belief that societal rules and norms are overly restrictive and limit person freedom too much.