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Scale Reviews

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I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
Dr. Ingmar Leijen
Vrije Universiteit University, Amsterdam

Country of Origin Image (Similarity)

A person's perception of the similarity between his or her own country and the one in which a product has been produced is measured with a three-item, ten-point scale. This scale was referred to as General Country Attribute (the interaction facet) by Parameswaran and Pisharodi (1994).