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Country of Origin Product Image (Desirable Attributes)

A person's evaluation of some positive aspects of products made in another country are measured using this ten-point scale. The final versions of the scale used in the analysis of German and Korean products had three items, but only two of the items were the same. This scale was referred to as General Product Attributes (positive attributes relating to product image) by Parameswaran and Pisharodi (1994).