The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Country of Origin Product Image (Popularity)
This scale is used to measure a person's evaluation of some distribution- and advertising-related aspects of products made in another country. The final version of the scale used in the analysis of German products had four items, whereas the version used for Korean products had three. This scale was referred to as General Product Attributes (promotional/distributional image) by Parameswaran and Pisharodi (1994).
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