You are here

Scale Reviews

Find reliable measures for use in your questionnaires. Search Now

Testimonial

This website has truly been a welcome gift! The Day Pass is extremely affordable & the site is so user friendly to navigate. It provides a wealth of information including, the source, validity, & references for my doctorate research project. I highly recommend this to anyone as it is truly an invaluable research tool!
Suzanne Cromlish, PhD
Saint Xavier University, Chicago

Country of Origin Product Image (Popularity)

This scale is used to measure a person's evaluation of some distribution- and advertising-related aspects of products made in another country. The final version of the scale used in the analysis of German products had four items, whereas the version used for Korean products had three. This scale was referred to as General Product Attributes (promotional/distributional image) by Parameswaran and Pisharodi (1994).