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As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

Country of Origin Product Image (Undesirable Attributes)

A five-item, ten-point summated scale is used to measure a person's evaluation of some undesirable aspects of products made in another country. This scale was referred to as General Product Attribute (negative) by Parameswaran and Pisharodi (1994).