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Scale Reviews

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This scales book is a classic in psychometrics. It is instrumental for survey researchers in the fields of advertising, marketing, consumer psychology, and other related fields that rely largely on attitudinal measures. My copy has gotten me through years of field research by helping provide testable, reliable scales.
Angeline Close Scheinbaum, Ph.D.
University of Texas at Austin

Coupon Use Limitations

Three, five-point Likert-type items are employed to measure a person's attitude about barriers to the use of coupons. The scale was called perceived institutional barriers by Tat and Bejou (1994)