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Scale Reviews

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Testimonial

The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

Coupons Use (Others)

Three, five-point Likert-type items are used to measure a person's sense of whether other people use coupons when they shop. The scale was called interpersonal influence by Tat and Bejou (1994)