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Scale Reviews

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This scales book is a classic in psychometrics. It is instrumental for survey researchers in the fields of advertising, marketing, consumer psychology, and other related fields that rely largely on attitudinal measures. My copy has gotten me through years of field research by helping provide testable, reliable scales.
Angeline Close Scheinbaum, Ph.D.
University of Texas at Austin

Coviewing TV (Parent/Child)

The scale measures what time during the week a parent reports typically watching TV with his/her children. The version by Carlson and Grossbart (1988) had an extra dimension intended to capture the importance of coviewing.