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Scale Reviews

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I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

Coviewing TV (Parent/Child)

The scale measures what time during the week a parent reports typically watching TV with his/her children. The version by Carlson and Grossbart (1988) had an extra dimension intended to capture the importance of coviewing.