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Testimonial

As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

Coviewing TV (Parent/Child)

The scale measures what time during the week a parent reports typically watching TV with his/her children. The version by Carlson and Grossbart (1988) had an extra dimension intended to capture the importance of coviewing.