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Scale Reviews

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Testimonial

The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

Creativity (Personal)

Four, seven-point Likert-type items compose the scale and measure the degree to which a person views himself/herself as being creative.