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Testimonial

As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

Cultural Distinctiveness

The extent to which people experience a feeling that they belong to a different culture than those around them is measured with three, seven-point items.