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Scale Reviews

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Testimonial

The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

Cultural Distinctiveness

The extent to which people experience a feeling that they belong to a different culture than those around them is measured with three, seven-point items.