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Scale Reviews

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Testimonial

The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

Customer Engagement (Purchases)

Four, five-point Likert-type items measure a customer's attitude toward his/her current and future purchases of the brand.