The Marketing Scales Handbook is indispensable in identifying how constructs have been measured and the support for a measure's validity and reliability. I have used it since the beginning as a resource in my doctoral seminar and as an aid to my own research. An electronic version will make it even more accessible to researchers in Marketing and affiliated fields.
Customer Participation Formalization
The scale measures how much a person is formally involved in a specific company’s customer participation process and follows the rules and procedures. Three, five-point items compose the scale.
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