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Scale Reviews

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I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

Deal Opportunities (Grocery)

Eight, seven-point items measure the degree to which a consumer perceives that he or she has opportunities to take advantage of grocery store deals, with an emphasis on the use of coupons.