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Scale Reviews

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The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

Deal Retraction

A three-item, seven-point Likert-type measure is used to assess a consumer's tendency to not buy products unless he/she has a coupon for it or the product is on sale.