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Scale Reviews

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The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

Deal Usage (Out-of-Store for National Brands)

The frequency with which a consumer gathers coupons for national brands as well as information from store flyers about national brands before going shopping is measured using four, five-point statements.