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Scale Reviews

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Testimonial

The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

Dejection

How much a person reports feeling emotions related to disappointment and discouragement at some point or period of time is measured with four, seven-point uni-polar items.

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