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Testimonial

As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

Desirability of the Person

With three, nine-point items, the scale measures how attractive and desirable a person is with whom one has romantic feelings that have not been expressed.