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Scale Reviews

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The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

Desirable Responding

The scale is intended to measure both the tendency to give self-reports that are honest but positively biased (self-deceptive positivity) as well as deliberate self-presentation to others (impression management). Scores are based upon the extent to which respondents consider forty statements about their behavior to be true. The full instrument is called the Balanced Inventory of Desirable Responding (BIDR).