Scale Reviews

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Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!

Tom Prinsen, Ph.D.

Global Manager Market Intelligence, Biomet Orthope

Desire for Rewards

How much a person wants something rewarding as soon as possible is measured in this scale with ten, seven-point Likert-type items.

Key Words

behavioral, motivation, rewards, desirability, impulsive

Newest Scale Reviews

Justice Restoration

Four items are used to measure the degree to which a customer believes that actions he/she took... read more »

Regret for Actions Taken

The extent to which a person wishes he/she did not engage in certain behaviors against a... read more »

Revenge Intensity

Using five semantic differentials, the scale measures the degree of aggravation and damage a... read more »

Schadenfreude (Malicious Joy)

The degree to which a person derives pleasure from the suffering that someone or something else... read more »

The copyrights for the books sold here as well as the individual scale reviews and the website itself are owned by Dr. Gordon C. Bruner II. They are published and managed by GCBII Productions, LLC. Unless otherwise noted, copyrights of the scales themselves are uncertain. The overwhelming majority of the scales can be used without permission but citations of the original sources or some previous users are expected when reports, papers, or articles are written that refer to the measures. All purchases are final and non-refundable once documents have been purchased and downloaded.

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