Scale Reviews

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Marshfield Clinic Research Foundation

Diagnostic Cue Superiority (Sales vs. Stock Level)

Five, seven-point items are used to measure whether information about the stock level or the sales level of two comparable products is the better indicator for making a purchase decision.

Key Words

attitudes, product, comparison, decision-making, retail

Newest Scale Reviews

Connectedness to the Community

With three-items, the scale measures the degree to which a person feels attached to a particular... read more »

Role Clarity in the Community

How much a person believes that he/she has a clear role in a particular community as do the... read more »

Social Categorization Within the Community

With three-items, the scale measures how much a person knows who is socially superior or... read more »

Similarity to Members of the Community

How much a person identifies with and feels close to members of a particular community is... read more »

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