The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Discomfort (Affective)
The scale measures a person’s anxiety that is based on some sort of a physical restriction being experienced. Two versions of the scale are described that vary somewhat in the number of items and the response scales used.
Key Words