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Scale Reviews

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Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

Discomfort (Affective)

The scale measures a person’s anxiety that is based on some sort of a physical restriction being experienced.  Two versions of the scale are described that vary somewhat in the number of items and the response scales used.