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Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

Discomfort (Physical)

How much a person experiences physical discomfort in three specified parts of the body at a point in time is measured with a seven-point response format.

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