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Scale Reviews

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The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

Discount Usage (User Stigmatized)

This 23-item, five-point Likert-type scale measures the degree to which a consumer believes that those who use a discount are devalued and discriminated against by store employees, other customers, and others in the users' shopping party.