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Disgust
Four unipolar items are used to measure the degree to which a person has experienced a feeling of abhorrence because of a certain stimulus that is viewed as being physically dirty or unsanitary. In the studies conducted by Argo, Dahl, and Morales (2006), the stimulus that respondents reacted to was putting on a t-shirt that was perceived to be "contaminated" by being previously worn by one or more strangers. In the studies by Morales and Fitzsimons (2007) the participants were reacting to a package of cookies that had touched a package of feminine napkins.
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