Scale Reviews

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The Marketing Scales website is a gold mine of information. It is the only source that helps me understand the psychometric quality of the instruments used in past research. I recommend that researchers bookmark this site . . . they will be back!

Bob Moritz

Marshfield Clinic Research Foundation

Dispute Likelihood

With four, seven-point items, the scale measures a person’s stated likelihood of challenging an action taken by an organization that he/she disputes and even escalating the issue if necessary.

Key Words

behavioral, intention, banks, conflict, complaining, cost

Newest Scale Reviews

Recommendation Concerns

Using five, seven-point Likert-type items, the scale measures how much a person was concerned... read more »

Recommendation Fit

How well a decision-maker believes the recommendation of another person matched his/her own is... read more »

Review Fairness

Four, seven-point Likert-type items are used to measure how much a person believes that a... read more »

Review Helpfulness

The scale uses three, seven-point items to measure how much a person believes a review or set of... read more »

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