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Testimonial

As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

Distraction During the Task

With three, seven-point items, the scale measures the degree to which a person was daydreaming or thinking about other things during a particular task.