Scale Reviews

Find reliable measures for use in your questionnaires. Search Now

Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!

Tom Prinsen, Ph.D.

Global Manager Market Intelligence, Biomet Orthope

Dogmatism

A five-item, Likert-type scale is used to measure the degree to which a person asserts his/her opinion in an unyielding manner.

Key Words

personality, confidence, persuasion, wrong

Newest Scale Reviews

Service Failure Severity

Three, seven-point semantic differentials are used to measure how much of a problem a customer... read more »

Social Status Pursuit Within the Community

The scale has three items that measure now much a person desires to gain more status or social... read more »

Taste Evaluation

With three, seven-point items, the scale measures how appetizing and satisfying a person... read more »

Softness of the Object

Four, seven-point semantic differentials are used to measure the degree to which an object has a... read more »

The copyrights for the books sold here as well as the individual scale reviews and the website itself are owned by Dr. Gordon C. Bruner II. They are published and managed by GCBII Productions, LLC. Unless otherwise noted, copyrights of the scales themselves are uncertain. The overwhelming majority of the scales can be used without permission but citations of the original sources or some previous users are expected when reports, papers, or articles are written that refer to the measures. All purchases are final and non-refundable once documents have been purchased and downloaded.

You are here