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Scale Reviews

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Testimonial

I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
Dr. Ingmar Leijen
Vrije Universiteit University, Amsterdam

Donation Likelihood

A person’s expressed likelihood of giving money to a particular charity is measured using three, seven-point items.  Donating money is explicitly mentioned in the items but contributing other material or non-material resources are not mentioned.