Scale Reviews

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Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!

Tom Prinsen, Ph.D.

Global Manager Market Intelligence, Biomet Orthope

Drinking Intentions (Alcohol)

The degree to which a person states that he/she is likely to consume alcohol in the next year is measured with three, five-point items.

Key Words

behavioral, intention, drink, alcohol, intoxication, quantity

Newest Scale Reviews

Humanization of the Product

Using five, five-point Likert-type items, the scale measures how much a product conveys the... read more »

Product Anonymity

How much a consumer believes that a particular product he/she purchased was not identifiable to... read more »

Product Purchase Embarrassment

The scale measures how much a consumer believes that it is awkward and uncomfortable to purchase... read more »

Avoidance of Products with a Particular Chemical

Three, seven-point items are used to measure the likelihood a consumer will avoid buying... read more »

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