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Scale Reviews

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Testimonial

The Marketing Scales Handbook is indispensable in identifying how constructs have been measured and the support for a measure's validity and reliability. I have used it since the beginning as a resource in my doctoral seminar and as an aid to my own research. An electronic version will make it even more accessible to researchers in Marketing and affiliated fields.
Dr. Terry Childers
Iowa State University

Dysfunctional Spending During Travel

Seven, seven-point items are used to measure how much a consumer engaged in spending behaviors during a trip such as impulse buying and poor decision-making due to insufficient planning and not sticking to a budget.