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Scale Reviews

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Testimonial

The Marketing Scales website is a gold mine of information.  It is the only source that helps me understand the psychometric quality of the instruments used in past research.  I recommend that researchers bookmark this site . . . they will be back!
Bob Moritz
Marshfield Clinic Research Foundation

Ease of Use

The scale has three, seven-point Likert-type statements that measure the degree to which a consumer believes that a good or service is free from effort when being used. Meuter et al. (2005) referred to this scale as complexity because they were studying the five key characteristics thought to influence adoption of innovations (Rogers 2003).