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Scale Reviews

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Testimonial

As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

Effectiveness of Disease Detection

The scale measures how strongly a person believes that a particular good or service is able to reveal if a person has a certain life-threatening ailment.  Three, five-point items compose the scale.