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Scale Reviews

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Testimonial

The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

Efficacy of Another's Response to One's Participation

The scale uses four, five-point Likert-type items to measure a person's belief in the capabilities of another person to respond effectively to one's own participation in a relationship.  Although the statements are not specific to any particular activity or context, instructions could be used with the scale to make it more focused.