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Scale Reviews

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Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

Emergency Expenditure (Ease of Paying)

The scale has five, six-point items that measure how quickly and easily a person believes he/she could repay money taken from personal savings or charged to a credit card if it was used to pay for an emergency.