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Scale Reviews

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Testimonial

The Marketing Scales website is a gold mine of information.  It is the only source that helps me understand the psychometric quality of the instruments used in past research.  I recommend that researchers bookmark this site . . . they will be back!
Bob Moritz
Marshfield Clinic Research Foundation

Emotional Receptivity

One's preference for the use of the face and body to physically express positive emotions in communication is measured with five, six-point Likert type items.  The focus of the scale is on others' nonverbal expression of emotion.  A person's own level of physical expressiveness is not measured.