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Scale Reviews

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The Marketing Scales website is a gold mine of information.  It is the only source that helps me understand the psychometric quality of the instruments used in past research.  I recommend that researchers bookmark this site . . . they will be back!
Bob Moritz
Marshfield Clinic Research Foundation

Empathy for the Provider

Composed of five, seven-point items, the scale measures how much a consumer thinks about an interaction from the provider’s viewpoint and how the interaction, such as a purchase, affects that person.