Scale Reviews

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Marshfield Clinic Research Foundation

Empathy for the Provider

Composed of five, seven-point items, the scale measures how much a consumer thinks about an interaction from the provider’s viewpoint and how the interaction, such as a purchase, affects that person.

Key Words

social, empathy, purchase, interaction

Newest Scale Reviews

Attitude Toward Punishing the Company

The degree to which a person believes that a particular company deserves to be punished is... read more »

Complaint Likelihood (General)

The likelihood of a customer complaining and seeking redress from a service provider when he/she... read more »

Desire to Vent About the Company

The scale uses three, seven-point Likert-type items to measure the extent to which a customer... read more »

Reluctance to Criticize Companies

How much a customer avoids telling companies and brands what they are doing wrong is measured... read more »

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