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Scale Reviews

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Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

Engagement with the Program

The extent to which a person paid attention to and was excited about the first half of a program is measured with eight, five-point items.  The scale appears like it could be used not only with a televised sporting event (as Moorman et al. 2012 did) but also a movie or TV program, and possibly other presentations and events (e.g., lectures, parades, debates).