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Scale Reviews

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Testimonial

The Marketing Scales website is a gold mine of information.  It is the only source that helps me understand the psychometric quality of the instruments used in past research.  I recommend that researchers bookmark this site . . . they will be back!
Bob Moritz
Marshfield Clinic Research Foundation

Environmental Concern of the Company

The scale measures the degree to which a person believes that a company is genuinely trying to be environmentally responsible and not just acting that way to make more money.  A six-item version of the scale is provided as well as an eight-item version, both with seven-point response formats.