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Scale Reviews

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Testimonial

As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

Environmental Concern of the Company

How much a person believes that a particular business is committed to environmentally friendly practices is measured in this scale with four, seven-point items.