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Testimonial

I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
Dr. Ingmar Leijen
Vrije Universiteit University, Amsterdam

Environmentalism (Apathy)

The scale uses three, seven-point Likert-type items to measure the extent to which a person believes environmentally-related problems have been exaggerated, particularly as it pertains to conservation.