You are here

Scale Reviews

Find reliable measures for use in your questionnaires. Search Now

Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

Environmentalism (Apathy)

The scale uses three, seven-point Likert-type items to measure the extent to which a person believes environmentally-related problems have been exaggerated, particularly as it pertains to conservation.