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Scale Reviews

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Testimonial

As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

Environmentalism (Sustainability Importance)

How much a person values caring for the environment and believes in making environmentally responsible decisions is measured with four, seven-point questions.