I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
Envy
An eight-item, five-point Likert-type scale is used to measure the degree to which a person desires another person's possessions and resents others with the desired possessions. A shorter version of the scale was used by O'Guinn and Faber (1989; Faber and O'Guinn 1992). See also Richins (2004).
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