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Scale Reviews

Find reliable measures for use in your questionnaires. Search Now


As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

Event-Product Congruence (Functional)

This three-item, seven-point Likert-type scale attempts to assess a person's sense of the extent to which a certain brand is used by participant's in a specific event.