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Scale Reviews

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This scales book is a classic in psychometrics. It is instrumental for survey researchers in the fields of advertising, marketing, consumer psychology, and other related fields that rely largely on attitudinal measures. My copy has gotten me through years of field research by helping provide testable, reliable scales.
Angeline Close Scheinbaum, Ph.D.
University of Texas at Austin

Event-Sponsor Congruence (General)

The scale is composed of seven-point Likert type statements measuring a person’s sense of the fit between an event and the organization that is sponsoring it.  The events examined in the reviewed studies were related to sports.