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Scale Reviews

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As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

Event-Sponsor Congruence (General)

The scale is composed of seven-point Likert type statements measuring a person’s sense of the fit between an event and the organization that is sponsoring it.  The events examined in the reviewed studies were related to sports.