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Scale Reviews

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Testimonial

The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

Exchange Orientation of the Organization

Seven-point Likert-type items are used to measure a person’s belief that a particular organization expects something in return from people when it gives something to them (quid pro quo).  Two versions of the scale are described.