Scale Reviews

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Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!

Tom Prinsen, Ph.D.

Global Manager Market Intelligence, Biomet Orthope

Expertise with Green Products

The degree to which a consumer reports having a lot of knowledge and experience with so-called "green products" is measured using four, seven-point Likert-type items.

Key Words

knowledge, organic, expertise, environmentalism, product, experience

Newest Scale Reviews

Attitude Toward the Brand’s Price

A consumer’s belief that the price of a brand is reasonable and a good value is measured... read more »

Price Fairness

This very simple three-item, seven-point Likert-type scale measures a person’s attitude... read more »

Purchase Likelihood at the Current Price

The subjective probability expressed by a consumer that indicates he/she would buy a particular... read more »

Sense of Completion with Negotiated Price

The scale measures the degree to which a person who sold an item to a buyer experienced a... read more »

The copyrights for the books sold here as well as the individual scale reviews and the website itself are owned by Dr. Gordon C. Bruner II. They are published and managed by GCBII Productions, LLC. Unless otherwise noted, copyrights of the scales themselves are uncertain. The overwhelming majority of the scales can be used without permission but citations of the original sources or some previous users are expected when reports, papers, or articles are written that refer to the measures. All purchases are final and non-refundable once documents have been purchased and downloaded.

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